We are connected digitally today, and information is available at the click of a finger. The global scenario indicates that people use popular search engines like Google, Yahoo, YouTube, Bing for accessing any information. There are 4.80 billion internet users, and that accounts for 60% of the world's population. 90% of the user use search engines to find a local business.
If one needs any information on a product they are interested in buying, the first thing they do is to look up the search engine by keying in their requirement. The maximum number of searches made is on Google, which has reported 3.80 million searches per minute. A search on Google will show multiple brands and products location-wise. The paid advertisements are right at the top of SERP (Search Engine Result Page). Users who are savvy zero down on their search and probably make purchases. An average search conversion rate is 2.35%, which means for every 100 searches, two results in conversions.
Nowadays, people are increasingly shopping online with smartphones and cheap data available to them. Hence, it has made searching for business easy. So, if a brand wants to reach out to a large audience and be visible at the top of search rankings, then using Search Engine Optimization (SEO) techniques on their website or any social media platform is the best option.
Business and content owners take the help of digital marketing agencies for SEO services. These digital experts work on SEO strategies that work best for the business. SEO is a medium to long-term activity, and the results show over time. A company's overall objective is to have more audience to come to their website and social media channels and convert themselves to customers. It means plenty of views and subscribers that will market the product on the digital platform.
When conventional marketing and advertisement were conducted offline in earlier days, it took years for a brand to build its goodwill and reputation. Nowadays, it takes lesser time as the reach to the audience is faster and bigger. However, with the digital platform extremely crowded, one content can get lost. Imagine the level of competition today when we see 300+ hours of video uploaded on YouTube every minute. It takes six months to a year for a brand to achieve optimal rankings on search engines.
SEO companies use different SEO tools to increase online visibility and increase the brand equity of a business.
Keywords – This helps understand the customer search intent and allows the brand to reach a specific audience.
Link Building – using broken links, active social media participation, and infographics helps traction the brand and more visibility organically.
Optimized Content- Content marketing is an excellent way to spread the brand and influence the readers.
The brand image is the result of any brand awareness campaign. Building a successful SEO strategy, both on-page and off-page optimization is crucial for garnering a positive brand image. And, as a result, that increases in profitability.
SEO Impacts Branding, Brand Awareness, SEO for a
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