Ever since its inception in 2010, Instagram has taken the world by storm. These days everyone, rather we should say everything, is up there on Instagram. So, if you are running a business and that is not on Instagram, then you should have a good reason for that! Instagram marketing is one of the strongest of its kind that has the potential to cover a vast digital real estate and coupled with the advancement of technology, Instagram marketing is getting even stronger!
Honestly, this platform is just too strong and too popular to ignore. The role of technology in Instagram marketing is just indispensable and that is probably what has made it a vital social network for businesses. The impact of technology in Instagram marketing is diverse, let us see how:
A critical factor for any business is understanding the audience. Even if you have the best marketing content, but that does not appeal to your target group, then all is vain! So, understand your audience first, get to know their interest, analyze the fact whether they are potential buyers or a group who can help you build your brand. Instagram has come up with a new tool Instagram Insights, that can help you know and understand your audience. It offers interesting insights about people following your account - you get to know how many times your account has been viewed, the number of unique accounts who viewed a piece of content, how many people viewed your video content, how often your followers are on Instagram, etc. With the help of Instagram Insights, you also get to know the demographics of your followers including their age and gender.
Customer engagement is by far the most effective way to interact with your customers. With constant technical upgrades, Instagram has come up with a whole lot of features that help Instagram marketers engage with their customers. Images are a great way to build your brand. With the help of images, you get to know your customer feedback and it works as inspirational content for potential buyers. Instagram also lets you float out contests. People love to respond to contests and in a way, you get to know what ticks their interest.
As an Instagram user, you must be knowing about the stories feature. It's a fantastic gift for any marketer. Instead of conveying your entire message in a single image/ video content, you can string several pieces together to build an interesting story. Instagram stories, add a different level of personality to any brand, and with exciting narratives, followers get to see your images in the order you want them to.
This feature of Instagram allows the marketer to convey his message to the user what he wants them to do, like visiting your website or downloading content, urging them to buy your product, etc. Whatever be it, you should communicate it to the end-user. Any kind of CTA is fun, engaging as it generates interest among customers.
In a nutshell, if you are a seller selling any kind of product and want to reach out to the mass with your brand, then it's time that you get yourself an Instagram account and utilize the technological advancement to build a perfect marketing strategy for your business.
