SEO IS FOREVER TO STAY
Back in 2010, when Google had held its first press conference about Google Instant, Twitter was trending with questions like "Does that mean the end of SEO?", "Will SEO be no longer used?". Google was prompt to answer it and that was a clear NO. Google Instant is not meant to kill SEO. There's nothing that's going to kill SEO.
SEO or Search Engine Optimization is the practice of increasing your website traffic both qualitative and quantitative, as well as promoting your brand utilizing non-paid (termed as "organic" in the SEO world) search engine results. If done correctly, SEO has the potential to make your brand stand out in the crowd as a trustworthy company and take your users' experience with your brand and website to a whole new level!
Yes, it is true that social media, paid adverts, and several other online platforms can and do generate website traffic, but the that's one side of the coin that you see. The other side of the coin, and by far the biggest reality is, majority of the website and online traffic is SEO-driven. Non-paid or organic search results cover a larger digital real estate, are far more credible to tech-savvy searchers, and much more clicks compared to paid adverts.
With that said, the truth is, SEO will be there for at least the foreseeable future, and here are some of the reasons why:
- Search Engines communicate with your customers & prospects: The thumb rule to establish communication across any digital platform is to speak in a language that your audience can comprehend, and that’s exactly what SEO does. It gets in with the user language and generates search engine results that are more used by customers and prospects, thus increasing your website traffic.
- SEO - moneymaker: Google generates massive website traffic through non-paid advertisements, and because of that huge amount of money is at stake. And, needless to say, where there is money, there is competition and willingness to shell out money to win more.
- User benefits: A large number of SEO practices benefit user experiences in many ways. Things like correct spelling, keyword research, meaningful and focused keyword page titles, no technical errors, no broken links, original and unique content, usage of web analytics to improve website performance, reducing page load as much as possible, including social media links in web pages and the like go a long way in improving user experience.
- Increasing your web traffic: If customers fail to find your website, you miss out on your sales opportunity. This is where the role of SEO comes into play. SEO increases your website traffic through organic search results and that in turn increases the number of visitors you see visiting your website each day. So, this is directly proportional to increasing your sales – the more people you see, the more likely you should be able to sell your stuff.
To conclude, SEO generates 20 times more traffic opportunities than any other online platform and SEO is here forever to
stay!
