The fact that social media is an undeniable part of our lives is well established by now. But social media is now no longer just a way to stay social and be in touch with friends and common interest groups. Social media has now become a hot tool for digital marketers to propagate their messaging to those who matter. If you are using social media for promotion, then you need to be aware of what are the latest developments in this area. Every year we see some trends becoming outdated and turning into last year’s fads, whereas some others become standard practice. Based on the developments of 2018, let us take a look at the three most important social media trends to put into practice in 2019.
From Social To Shop – For the last few years, social media has been very popular as a place where people took up recommendations when they wanted to buy something. The friends and followers on social media were looked upon as dependable and candid providers of feedback about brands and products they themselves had used. The social media profiles of specific brands and products were also a great place to look at the conversations between seller, user and prospective buyer. But in 2019 this is set to go the next step forward. Increasingly, people will want to buy directly from social media handles. Instagram already has some specific posts which they have labelled as shoppable. Facebook’s Marketplace also is a step in the same direction.
Messaging Apps – While social media by definition is a very public thing, but the best thing about social media is that it also provides messaging apps that can help you communicate with someone a little more privately. In case you are planning to use your social media profile to sell any of your products, then messaging apps are a much better way of engaging with present and potential buyers rather than having general conversations with the world at large on your profile. If you have a Facebook business profile, for instance, you can make use of the automatic placement feature through the Facebook Messenger window. Such messaging apps will be the most potent part of social media profiles in 2019. Another related feature you can use is a social media chatbot.
Brands in Action – Social media is no longer only about 180 character messages or long posts about your brand or your products. Those are available on your website anyway. You need to share your products in action. Vibrant pictures are just one small element of this strategy. But the growing popularity of videos is something you will not be able to ignore in 2019. Well-made product videos or unboxing videos placed on your YouTube channel will make it much more convenient for you to promote your product. It will also help the customer to get a feel of your product without having to visit your store in person.
The above three trends will need to be put in practice by you in 2019 if you want your brands to gain engagement and traction on social media.
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