Videos have become an integral part of our everyday life. The whole online world is filled with videos as it is a powerful way to communicate the brand message. Through videos, you can simply and clearly explain your story, proposition, and build a strong relationship with your users.
As per statistics, there are 3 billion searches performed and more than 6 billion hours of videos are watched every month on YouTube. One-third of all online activity is spent watching videos and these numbers are growing at an increasing rate. So, if you want to connect with your prospects and convert them into customers- there is no better way than to use video advertising.
Video marketing is extremely effective in increasing customers’ reach and for business growth. However, you need to create high-quality video content with a message relevant to your target audience. It must also be easier to access and watch.
You must have understood by now communicating through videos is the latest trend as marketers’ value video-based marketing as an effective means to project any business prospect or campaign. So, to keep up with the competition, it has become essential to include videos in your brand strategy. However, apart from that, other important benefits of video marketing are as follows:
Video is a powerful tool that helps marketers to build brand awareness among the targeted audience. People are more likely to remember the message when they see it rather than when they hear it or read it. Additionally, video is a medium where you can convey a message in an engaging and visually appealing way, which helps people to easily understand what you are trying to tell and connect with it. With a single effective video, you can aware users of your brand and improve engagement.
Webpages that have videos are indeed likely to rank higher in Google’s search engine. However, that does not mean incorporating a poorly produced video will ensure a better search engine rank. To engage online viewers, you have to create quality content that is relevant to them.
If the viewers like your content, watch, and share, it will boost brand engagement and improve search engine ranking.
According to the stats provided by Forbes, an average internet user spends 88% more time on a website that contains a video and 64% of Internet users are likely to purchase a product after watching a video about it. Videos have transformed how businesses market their brands, how their sales teams connect with and convert prospects, how support teams enrich customers’ expectations, and how consumers shop. In short, videos have revolutionized the entire sales journey of a brand.
Online users mostly view video content from various social channels. Therefore, an engaging video on the brand’s social pages is a good way to attract the attention of global consumers. Adding a hashtag to the brand name or the crucial message ensures that viewers can find the brand regardless of the social channel they are in.
By far it is clear that there are several benefits to include videos in your brand campaign. But other marketers also understand its advantages and are coming up with videos for their projects. So, how will you make your videos stand out? Here are some tips to make your videos efficient:
Short-form videos can show off the brand personality in a much better way. Instagram, Google, YouTube, LinkedIn, and Pinterest all these platforms are focusing on short-form videos. You can adopt this trend to create short-form content.
Videos must share your mission and values. Not all of them have to be professionally done. It is observed that amateur videos are more trustworthy and in the long run help to establish connections with viewers.
Video is not an essential tool for SEO, but it has to be fully optimised. A video must have a tag, transcripts, and a proper description. An optimized video can contribute to search engine ranking.
You have the first few seconds to catch the attention of a viewer. So, make those seconds count. In those few seconds try to give your target audience the answer they are looking for.
People enjoy personalized approaches. Try to speak directly to the viewers and add as much personal touch as possible to your messages.
If video marketing is still not a part of your advertising campaign, it is high time to include it and reap excellent marketing results.
